Truitt Family Foods sought to expand from their humble origins as a bean company to create a sub-brand of on-the-go bean-based products that are “grab and good.”
BACKGROUND
Truitt Family Foods, a medium-sized natural and sustainable producer of beans based in Salem, Oregon, was interested in expanding its product portfolio to include not just ingredient-level beans, but other value-added bean-based products, creating the opportunity for the sub-brand, Tru Flavors.
Scope:
Brand Identity
Packaging Design
Web Design
Sales and Marketing Collateral Design
Messaging
Communications Design
Content Development
Social Media Strategy
Brand Identity
Packaging Design
Web Design
Sales and Marketing Collateral Design
Messaging
Communications Design
Content Development
Social Media Strategy
Foods that make a difference.
The design inspiration came from the companies core personality — down-to-earth, folksy and humble to the core.
