Grow, cook and eat together.
BACKGROUND
Michelle Markesteyn, an award-winning food and nutrition scholar, set out to create a lifestyle brand to make it easy to raise happy, healthy kids and help our farmers prosper. Through television, print and online media, Rootopia provides audiences across television, print and online media the knowledge, motivation and skills they need to find, grow, prepare and eat healthy local foods.
Scope:
Brand Identity
Packaging Design
Custom Iconography
Website Design
Sales and Marketing Collateral Design
Communications Design
Content Development
Garden. Kitchen. Table.
In close collaboration with a local artist and illustrator, a series of characters were created to make the foods we eat and grow more accessible and engaging for kids. These characters are used across the state of Oregon through Oregon State University’s farm-to-school extension activities.
Rootopia is where the art, science and fun of raising happy, healthy kids comes together.
